Fast Gravel, Unbreakable Spirits
A campaign for the launch of the new Berria gravel bike. Inspired by the Western genre and the free spirit of native peoples, we collaborated with the Black Milk team to create this video launch campaign, the centerpiece of the brand’s 2025 collection.
What we wanted to show in this campaign is how the machine becomes a fundamental ally for the athlete in conquering their goals. The rider must fight against their own thoughts, but with the support of the best technology, they can push beyond limits and achieve success.
